Private Marketplace Tracking and Reporting

Owned by Zachary Stockton
Last updated: Jun 03, 2020 by Richie Hyden
1 min read

Overview: Below is information pertaining to how SSPs can run automated email reporting sent to IRIS.TV. This data is then used to understand the success of PMPs using contextual data. Check with your IRIS.TV contact to receive an email address to forward your email reporting.

Required Dimensions, Metrics, and Frequency for the Report

For reporting, SSP should include the following.

Dimension:

  • Date

  • Deal Name

  • Deal ID

  • Publisher (or seat)

  • Key-Value pair (eg. context key value)

With the following metrics:

  • Ad opportunities

  • Ad attempts

  • Ad impressions

  • CTR

  • VCR

And frequency:

  • Daily

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