JWPlayer Plugin with IMA In-Player Contextual Ad Targeting

Overview: This details how IRIS.TV Adaptive Stream clients can implement the Contextual Video Marketplace in their JW Player with IMA3 in-player ad serving.

If you are not an IRIS.TV Adaptive Stream client but are looking to set up Context Ad Targeting, please refer back to https://iristv.atlassian.net/wiki/spaces/API/pages/731873351 and start with the Content Feed Integration step.

If you are an Adaptive Stream client with JW Player but are either (a) serving the ads from an on-page or (b) not using IMA3, follow the instructions here: https://iristv.atlassian.net/wiki/spaces/API/pages/461012993

Setting Up Contextual Ad Targeting

Contextual Ad Targeting requires the use of the IMA3 ad plugin.

If the player is set-up with autoplay, the first video will not receive context in a pre-roll ad call.

Contextual Ad Targeting can be configured to send context segments in either the "cust_params" or the "categories" parameter on the ad tag. The below documentation will walk through the requirements for both workflows.

To Send Contextual segments through "cust_params":

• Add “cust_params” macro to their DFP ad tag

• In Player Builder, Advertising settings for the player should have Ad Preloading disabled:

Open

• Add the following in the HTML config for your JW Player implementation:

• The publisher must then set up targets to the different “context” values provided by IRIS.TV

To Send Contextual segments through "context" key-value:

• Add “context” macro to their DFP ad tag

• In Player Builder, Advertising settings for the player should have Ad Preloading disabled:

Open

• Add the following in the HTML config for your JW Player implementation:

• The publisher must then set up targets to the “context” values provided by IRIS.TV

Once this is set up, please follow the instructions for setting up tracking here: https://iristv.atlassian.net/wiki/spaces/API/pages/459604008 . This is required to launch the Contextual Market Place.