Overview:Below is information pertaining to The IRIS.TV’s TV Contextual Video Marketplace offering and how enables demand-side platforms can access contextual video data for Private Marketplace and Open Auction buying(DSPs) to activate context and brand-safety targeting for their advertisers. The Contextual Video Marketplace helps DSPs facilitate buying across both private marketplace and open auction inventory. See below for information pertaining to how contextual buying can be activated.
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