Overview:This section includes all documentation pertaining to The IRIS.TV’s TV Contextual Video Marketplace offering and its integration with SSPsenables supply-side platforms (SSPs) to activate context and brand-safety targeting for their publishers. The Contextual Video Marketplace helps SSPs facilitate buying across both private marketplace and open auction inventory. See below for further information.
Publishers integrating with the IRIS.TV Contextual Video Marketplace will need:
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Ensure that they are receiving contextual key value pairs via the IRIS.TV Context Script or Context API
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Ensure those key value pairs are input into the publishers as call the custom macro “context”
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information pertaining to how contextual data is passed from the publisher to the SSP and how buying options can be activated.