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Overview: Below is information pertaining to how publishers can integrate with the IRIS.TV Context Script. The Context Script gives publishers you the ability to retrieve contextual information for a given video asset. This If you are a publisher and oversee your ad operations and tech stack, this is meant to be used as a part of your existing ad workflow to send contextual data through your ad server. This documentation will walk through how to add the Context Script and workflows for adding the contextual targeting data to your ad tags.

See example implementation page here: https://ovp.iris.tv/demos/context/iris-context-api.html

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Excerpt

  • A feed with video URLs needs to be provided for IRIS.TV to import and add context contextual data to assets. These Video asset URLs need to link to either MP4 or m3u8 files.

  • An ad tag that can be appended with iris_context custom key-value pair.

  • Ad targeting on the context category iris_context key-value pair needs to be set up through the ad server, supply side, and demand side.

Please speak to your IRIS.TV representative for details on these requirements.

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Code Block
{
  platform_id: '6026440620001',
  context: ["segment_1", "segment_2"]
}

After the Integration is Complete

Once the integration is complete and you’re receiving contextual segments, move on to Activating Contextual Data in order to add the data into your existing ad workflow.