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Overview: This section includes all documentation Below is information pertaining to how publishers can integrate with the IRIS.TV’s TV Contextual Ad Targeting for Video offering. See below for further informationVideo Marketplace integrates.

There are

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four steps to

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enable publishers to integrate with the IRIS.TV Contextual Video Marketplace:

1. Provide IRIS.TV with a content feed from your CMS:

   1. Content Feed

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1. 1. Integration

2. Retrieving contextual data from IRIS.TV using one of the following methods based on your use case:

   1. Context Script (JavaScript file for desktop and mobile-web environments)

   2. Context API (API route for

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1. 1. any device)

2. Activating contextual data with your SSP:

   1. Activating Contextual Data

3. Setting up reporting and tracking of the contextual segments through your ad server:

   1. Tracking and Reporting

Note: For clients using IRIS.TV’s Personalization and Programming offering you can also utilize the following integration method:methods:

1. Clients using the Custom IRIS.TV Adaptive Plugin or on-page ad serving: Personalization and Programming Plus Contextual Ad Targeting

2. Clients using IMA for in-player ad serving:

   1. Brightcove:Brightcove Plugin with IMA3 In-Player Contextual Ad Targeting

   2. JW Player: JWPlayer Plugin with IMA In-Player Contextual Ad Targeting

   Clients using the Custom IRIS.TV Adaptive Plugin or on-page ad serving: Personalization and Programming Plus

   1. Contextual Ad Targeting