Overview: The following information details how the IRIS.TV Contextual Video Marketplace activates contextual data to enable publishers to activate contextual private marketplace deals. This page covers how to pass both the videos contextual segments (“context”) and hashed IRIS.TV Content ID (“iris_id”) into the ad request.
Passing the
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“context” Values to the Ad Server:
Overview: Passing the “context” Values Received from IRIS.TV as a Custom Key-Value Pair into the Initial Ad Request
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If you are not using GAM, please consult your ad server’s documentation to learn how custom key-value pairs are passed in the ad request
Passing the “iris_id” Value to the Ad Server:
Overview: Passing the “iris_id” Values Received from IRIS.TV as a Custom Key-Value Pair into the Initial Ad Request
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