Overview: Below is information pertaining to The IRIS.TV’s TV Contextual Video Marketplace offering and its integration with Supply-Side Platforms (SSPs). enables supply-side platforms (SSPs) to activate context and brand-safety targeting for their publishers. The Contextual Video Marketplace helps SSPs facilitate buying across both private marketplace and open auction inventory. See below for information pertaining to how contextual data is passed from the publisher to the SSP and how buying options can be activated.
Supply-Side Platform Resources:
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