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Passing the “Context” Values:
Overview: Passing the “context” Values Received from IRIS.TV as a Custom Key-Value Pair into the Initial Ad Request
Prerequisite: Your ad server must support passing custom key-value pairs that flow through the demand chain using macros
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Passing the “iris_id” Value:
Overview: Passing the “iris_id” Values Received from IRIS.TV as a Custom Key-Value Pair into the Initial Ad Request
Prerequisite: Your ad server must support passing custom key-value pairs that flow through the demand chain using macros.
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