This IRIS.TV Adaptive plugin documentation is specific for the JWPlayer 8.0+ video players. This install requires placing plugins within the page HTML and sending in the specific information for the client and video.
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For more information about customizable settings and features, please see: Adaptive Plugin Customizations |
Setting Up Contextual Ad Targeting
Contextual Ad Targeting sends contextual segments for a specific video into the pre-roll ad call, which can then be used for direct and programmatic advertising targeting. Contextual data needs to be added by IRIS.TV's Asset IQ system. Please contact your Programming Strategist if you are interested in activating Contextual Ad Targeting for your current JW Player / IRIS.TV integration.
Contextual Ad Targeting requires the use of the IMA3 ad plugin.
If the player is set-up with autoplay, the first video will not receive context in a pre-roll ad call.
Contextual Ad Targeting can be configured to send context segments in either the "cust_params" or the "categories" parameter on the ad tag. The below documentation will walk through the requirements for both workflows.
To Send Contextual segments through "cust_params":
Add “cust_params” macro to their DFP ad tag
In Player Builder, Advertising settings for the player should have Ad Preloading disabled:
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"enable_context_ads" : true, "carousel_recs" : true |
- The publisher must then set up targets to the different “context” values provided by IRIS.TV
To Send Contextual segments through "categories":
Add “categories” macro to their DFP ad tag
In Player Builder, Advertising settings for the player should have Ad Preloading disabled:
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"enable_context_ads" : true, "carousel_recs" : true |
- The publisher must then set up targets to the different “categories” values provided by IRIS.TV