Overview: Below is information pertaining to how publishers can integrate with the IRIS.TV Contextual Video Marketplace integrates.
There are three steps to enable publishers to integrate with the IRIS.TV Contextual Video Marketplace:
Provide IRIS.TV with a content feed from your CMS:
Integrate IRIS.TV’s context data into your video ad call via two methods:
Context Script (JavaScript file for desktop and mobile-web environments)
Context API (API route for any device)
Setting up reporting and tracking of the contextual segments through your ad server:
Note: For clients using IRIS.TV’s Personalization and Programming offering you can also utilize the following integration methods:
Clients using IMA for in-player ad serving:
Clients using the Custom IRIS.TV Adaptive Plugin or on-page ad serving: Personalization and Programming Plus Contextual Ad Targeting