Overview: The following information details how the IRIS.TV Contextual Video Marketplace activates contextual data to enable publishers to activate contextual private marketplace deals. This page covers how to pass both the videos contextual segments (“context”) and IRIS.TV Content ID (“iris_id”) into the ad request.
Passing the “Context” Values:
Overview: Passing the “context” Values Received from IRIS.TV as a Custom Key-Value Pair into the Initial Ad Request
Prerequisite: Your ad server must support passing custom key-value pairs that flow through the demand chain using macros
In your ad server create a new custom macro called “iris_context”
Pass the “context” values from the IRIS.TV Context API as comma-separated values into the “iris_context” macro
In GAM, custom key-value pairs are passed using the “cust_params” parameter either manually or through the IMA SDK
To manually add “cust_params” to your GAM calls please consult the following documentation provided by Google: https://support.google.com/admanager/answer/1080597 [Note: it is required to encode certain characters within the “cust_params” section]
To add “cust_params” through the IMA SDK, please reference the documentation specific to the version of the IMA SDK you are working with
Example of manual GAM ad request with “cust_params” populated [Note: this request has been simplified and truncated]:
https://pubads.g.doubleclick.net/gampad/ads?iu=231779945/Ad_Unit_2&env=vp&gdfp_req=1&output=xml_vast4&sz=640x480&vid=6026440620001&cust_params=iris_context%3Dsport_basketball&sdkv=h.3.384.1&osd=2…
If you are not using GAM, please consult your ad server’s documentation to learn how custom key-value pairs are passed in the ad request
Passing the “iris_id” Value:
Overview: Passing the “iris_id” Values Received from IRIS.TV as a Custom Key-Value Pair into the Initial Ad Request
Prerequisite: Your ad server must support passing custom key-value pairs that flow through the demand chain using macros.
In your ad server create a new custom macro called “iris_id”
Pass the “iris_id” value from the IRIS.TV Context API into the “iris_id” macro
In GAM, custom key-value pairs are passed using the “cust_params” parameter either manually or through the IMA SDK
To manually add “cust_params” to your GAM calls please consult the following documentation provided by Google: https://support.google.com/admanager/answer/1080597 [Note: it is required to encode certain characters within the “cust_params” section]
To add “cust_params” through the IMA SDK, please reference the documentation specific to the version of the IMA SDK you are working with
Example of manual GAM ad request with “cust_params” populated [Note: this request has been simplified and truncated]:
https://pubads.g.doubleclick.net/gampad/ads?iu=231779945/Ad_Unit_2&env=vp&gdfp_req=1&output=xml_vast4&sz=640x480&vid=6026440620001&cust_params=iris_id%3Diris_480ajfo0810&sdkv=h.3.384.1&osd=2…