Overview: Below is information pertaining to IRIS.TV’s Contextual Video Marketplace offering and its integration with Supply-Side Platforms (SSPs).
Publishers integrating with the IRIS.TV Contextual Video Marketplace will need:
Ensure that they are receiving contextual key value pairs via the IRIS.TV Context Script or Context API
Ensure those key value pairs are input into the publishers as call the custom macro “context”
Ensure the custom macro “context” is passed to their SSP as required by each SSP