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Overview: Welcome to Below is information pertaining to how publishers can integrate with the IRIS.TV Contextual Video Marketplace offering. These docs will take you through how to set up your content for contextual segments and then use those for ad targeting. integrates.

There are three four steps to enable publishers to integrate with the IRIS.TV Contextual Video Marketplace:

1. Provide IRIS.TV with a content feed from your CMS:

   1. Content Feed Integration Once this step is complete,

2. Retrieving contextual data from IRIS.TV

   will provide you with credentials to start the contextual segment integration with your ad calls.

   Integrate IRIS.TV’s context data into your video ad call via two methods using one of the following methods based on your use case:

   1. Context Script (JavaScript file for desktop and mobile-web environments)

   2. Context API (API route for any device)

3. Activating contextual data with your SSP:

   1. Activating Contextual Data

4. Setting up reporting and tracking of the contextual segments through your ad server:

   1. Tracking and Reporting

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Note: For clients using IRIS.TV’s Personalization and Programming offering you can also utilize the following integration methods:

1. Clients using the Custom IRIS.TV Adaptive Plugin or on-page ad serving: Personalization and Programming Plus Contextual Ad Targeting

2. Clients using IMA for in-player ad serving:

   1. Brightcove:Brightcove Plugin with IMA3 In-Player Contextual Ad Targeting

   2. JW Player: JWPlayer Plugin with IMA In-Player Contextual Ad Targeting

   Clients using the Custom IRIS.TV Adaptive Plugin or on-page ad serving: Personalization and Programming Plus

   1. Contextual Ad Targeting