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Overview: Below is information pertaining to how publishers can integrate into with the IRIS.TV Contextual Video Marketplace offering. See below for further information.integrates.

There are two four steps to enable publishers to integrate with the IRIS.TV Contextual Video Marketplace:

1. Provide IRIS.TV with a content feed from your CMS:

   1. Content Feed Integration

2. Integrate IRIS.TV’s context data into your video ad call via two methodsRetrieving contextual data from IRIS.TV using one of the following methods based on your use case:

   1. Context Script (JavaScript file for desktop and mobile-web environments)

   2. Context API (API route for any device)

3. Activating contextual data with your SSP:

   1. Activating Contextual Data

4. Setting up reporting and tracking of the contextual segments through your ad server:

   1. Tracking and Reporting

Note: For clients using IRIS.TV’s Personalization and Programming offering you can also utilize the following integration methods:

1. Clients using the Custom IRIS.TV Adaptive Plugin or on-page ad serving: Personalization and Programming Plus Contextual Ad Targeting

2. Clients using IMA for in-player ad serving:

   1. Brightcove:Brightcove Plugin with IMA3 In-Player Contextual Ad Targeting

   2. JW Player: JWPlayer Plugin with IMA In-Player Contextual Ad Targeting

   Clients using the Custom IRIS.TV Adaptive Plugin or on-page ad serving: Personalization and Programming Plus

   1. Contextual Ad Targeting