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Overview: This details how IRIS.TV Adaptive Stream clients can utilize context for Ad Targeting in their Brightcove with IMA3 in-player ad serving.

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If you are an Adaptive Stream client with Brightcove but are either (a) serving the ads from an on-page or (b) not using IMA3, following the instructions here: Adaptive Plugin Clients Personalization and Programming Plus Contextual Ad Targeting

Setting Up Contextual Ad Targeting

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• Add “cust_params” macro to their your DFP ad tag

• In Brightcove Adveristing settings for the player, disable Request Ads from happening “On Load”.

  

• Add the following to their your Brightcove plugin options:

"enable_context_ads" : true,
"carousel_recs" : true

• The publisher must then Then, set up targets to the different “context” values

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• Add “categories” macro to their your Telaria ad tag

• In Brightcove Adveristing settings for the player, disable Request Ads from happening “On Load”

  

• Add the following to their your Brightcove plugin options:

  Code Block
  "enable_category_ads" : true, "carousel_recs" : true

• The publisher must then set up to targets to the different “categories” values

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