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In your ad server create a new custom key-value pair called “iris_context”.
Pass the “context” values from the IRIS.TV Context API as comma-separated values into the “iris_context” key.
Following is an example using Google Ad Manager (GAM) as your ad server.
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Please consult your ad server’s documentation to learn how custom key-value pairs are passed in the ad request.
Example: Google Ad Manager (GAM)
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In GAM, key-value pairs are passed using the “cust_params” parameter either manually or through the IMA SDK.
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In your ad server create a new custom key-value pair called “iris_id”.
Pass the “iris_id” values from the IRIS.TV Context API as a values into the “iris_id” key.
Following is an example using Google Ad Manager (GAM) as your ad server.
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Please consult your ad server’s documentation to learn how custom key-value pairs are passed in the ad request.
Example: Google Ad Manager (GAM)
...
In GAM, key-value pairs are passed using the “cust_params” parameter either manually or through the IMA SDK.
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