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Overview: This details the information that is required section covers ways that publishers can configure tracking for IRIS.TV to set up reporting for a client’s use of Contextual Ad Targeting for Video Marketplace. This tracking is used to understand publisher supply and total ads served using contextual segments. Setting up tracking is required for all clients a publisher to use IRIS.TV Contextual Ad Targeting for Video.

Step 1: Client to add a new user contextadmin@iris.tv to their Google Ad Manager account

1. Grant the new user the “Executive” role

Note: This will give IRIS.TV read access in order to generate reports.

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Step 2: Client to send their Network Code to IRIS.TV

The network code can be in the Admin/Global Settings page:

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Step 3: Client to set the “API access” to Enabled

This can be enabled from the Admin/Global Settings page as referenced below:

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Step 4: Client to configure the key-value pair for reporting

Key-values can be configured in the Inventory/Key-values section. The client should advise on the key-value pair used for contextual ad targeting (ex. “context”) and configure the following:

• Value type: Dynamic

• Report on values: Include values in reporting

Here’s an example of a configured key-value pair.

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Step 5: Client to share the ID for the key-value pair

The ID for the key-value pair can be pulled from the browser URL while the key-value pair is being edited. The ID is the numerical string listed after custom_key_id=.

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In the above image, the key-value pair ID is 11893295.

Once these are collected, IRIS.TV will set up the client in its system.

Email Option:

For clients who do not use Google Ad Manager or are unable to grant Executive-level access to IRIS.TV, you can set up reports that to be emailed to IRIS.TV. Please let your account representative know and they can provide you an email address.

For Google Ad Manager clients

For clients using Google Ad Manager, please set-up the Context key-value pair as instructed in Step 4 above. This will ensure that you can generate reports that have the context key-value pair as a dimension.

Note: If you are not able to set the key-value pair as a Custom Dimension, you will not be able to send the Deal ID dimension. The Deal ID is not required.

Required Dimensions, Metrics, and Frequency for the Report

The email report should contain the following dimensions:

• Date

• Key-Value pair (eg. context)

• Device

• Region

• Deal ID

With the following metrics:

• Total Impressions

• Total Targeted Impressions (Impressions that were transacted using the context parameter)

And frequency:

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the Contextual Video Marketplace.

Options for sending reporting to IRIS.TV include: