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Overview: This details the information that is required section covers ways that publishers can configure tracking for IRIS.TV to set up reporting for a client’s use of Contextual Ad Targeting fro Video Marketplace. This tracking is used to understand publisher supply and total ads served using contextual segments. Setting up tracking is required for all client a publisher to use IRIS.TV Contextual Ad Targeting for Video.

Step 1: Client to add a new user zac@iris.tv to their Google Ad Manager account

1. This account must have:

   1. Admin level access

   2. Permission to run reports

2. This can be granted by giving full admin access from the Admin/Access & Authorization Page.

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If a client does not want to grant full admin access, they can create a new roll by going to the Rolls tab and selecting new rolls.

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The new role should have the following permissions:

• View Creatives

• View ad units, placements, and key-values

• View my orders and line items

• View companies and contacts

• Create and view reports

• View dynamic allocation opportunity report

• Modify data transfer fields

• View “Overview” and “Advertisers” Home Dashboards

• Access to Admin Tab

Step 2: Client to send their Network Code to IRIS.TV

The network code can be in the Admin/Global Settings page:

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Step 3: Client to set the “API access” to Enabled

This can be enabled from the Admin/Global Settings page as referenced below:

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Step 4: Client to configure the key-value pair for reporting

Key-values can be configured in the Inventory/Key-values section. The client should client on the “categories” key-value and configure the following:

• Value type: Predefined

• Report on values: Include values in reporting & add key as custom dimension

Here’s an example of a configured key-value pair.

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Step 5: Client to share the ID for the “categories” key-value pair

The ID for the key-value pair can be pulled from the browser URL while the key-value pair is being edited. The ID is the numerical string listed after custom_key_id=.

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In the above image, the key-value pair ID is 11960821.

Once these are collected, IRIS.TV will set up the client in its systemthe Contextual Video Marketplace.

Options for sending reporting to IRIS.TV include: