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Once publishers have completed the appropriate steps to pass contextual data to their SSP of choice the SSP can complete the following:
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Once the publisher has integrated with the IRIS.TV Contextual Video Marketplace they will receive data on their video assets.
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Once the publisher has completed the steps to pass the “iris_id” custom macro to their SSP the SSP will be able to pass the “iris_id” into the bidstream.
The SSP will need to map the “iris_id” into the “content.id” field in the bidstream, the “content“content.id” id” field can be located in the content object.
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