Overview: Below is information pertaining to how publishers can pass contextual data to their supply-side platform of choice in order to activate both private marketplace and open auction buying with contextual targetingplatforms can activate contextual data for their publisher customers.
Continuation from Passing Contextual Data From the Ad Server to the SSP:
Once publishers have completed the appropriate steps to pass contextual data to their SSP of choice the SSP will can complete the following:
Data to be passed from the Publisher to the SSP:
Once the publisher has integrated with the IRIS.TV Contextual Video Marketplace they will receive data on their video assets.
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Once the publisher has completed the steps to pass the “iris_id” custom macro to their SSP the SSP will be able to pass the “iris_id” into the bidstream.
The SSP will need to map the “iris_id” into the “content.id” field in the bidstream, the “content“content.id” id” field can be located in the content object.
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