Overview: This details how IRIS.TV Adaptive Stream clients can utilize context for Ad Targeting implement the Contextual Video Marketplace in their JW Player with IMA3 in-player ad serving.
If you are not an IRIS.TV Adaptive Stream client but are looking to set up Context Ad Targeting, please read the IRIS.TV Context Script documentationrefer back to Publisher Resources and start with the Content Feed Integration step.
If you are an Adaptive Stream client with JW Player but are either (a) serving the ads from an on-page or (b) not using IMA3, following follow the instructions here: Contextual Ad Targeting for IRIS.TV Adaptive Stream clients.
Setting Up Contextual Ad Targeting
Contextual Ad Targeting sends contextual segments for a specific video into the pre-roll ad call, which can then be used for direct and programmatic advertising targeting. Contextual data needs to be added by IRIS.TV's Asset IQ system. Please contact your Programming Strategist if you are interested in activating Contextual Ad Targeting for your current JW Player / IRIS.TV integration.Context Script + Adaptive Plugin
Setting Up Contextual Ad Targeting
Contextual Ad Targeting requires the use of the IMA3 ad plugin.
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Contextual Ad Targeting can be configured to send context segments in either the "cust_params" or the "categories" parameter on the ad tag. The below documentation will walk through the requirements for both workflows.
To Send Contextual segments through "cust_params":
Add “cust_params” macro to their DFP ad tag
In Player Builder, Advertising settings for the player should have Ad Preloading disabled:
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The publisher must then set up targets to the different “context” values provided by IRIS.TV
To Send Contextual segments through "
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context" key-value:
Add “categories” “context” macro to their DFP ad tag
In Player Builder, Advertising settings for the player should have Ad Preloading disabled:
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The publisher must then set up targets to the different “categories” “context” values provided by IRIS.TV
Once this is set up, please follow the instructions for setting up tracking here: Tracking and Reporting . This is required to launch the Contextual Market Place.