Overview: The following information is pertaining to how the IRIS.TV Contextual Video Marketplace activates contextual data to enable publishers to activate contextual private marketplace deals.
Passing the
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“iris_context” Key-Value Pair:
Overview: Passing the values in the “iris_context” custom macro from the Ad Server to your supply-side platform.
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Beachfront
Rubicon
Telaria
SpotX
Verizon
Adx
Xandr
Rhythm One
Passing the “iris_id” Key-Value Pair:
Overview: Passing the Values in the “iris_id” Custom Key Value Pair from the Ad Server to Your Supply-Side Partners
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