Overview: The following information is pertaining to how the IRIS.TV Contextual Video Marketplace activates contextual data partners segments to enable private marketplace (PMP) deals.
How to Buy Contextual Video PMPs
The IRIS.TV Contextual Video Marketplace enables brands and marketers to target video advertising campaigns based on the topic of content they want to run adjacent to
Contextual video PMPs are available across any contextual data partners segments available in the marketplace
PMPs can target one or many contextual segments and can be activated via any SSP and DSP
Contextual Video PMP Capabilities
Ad Format: Video
Ad Length: Any video ad length supported
Devices: Desktop, mobile-web, mobile-app, CTV
Regions: Global
Floor Prices: Any range available (supply availability will be determined by floor price)
How it Works: Activating Contextual Segments as Key Value Pairs
IRIS.TV will store contextual data partners segments as 3rd party meta-data on each videos asset record in the IRIS.TV system.
When a video is viewed IRIS.TV will send contextual data partners segments to the publishers ad call in the form of comma-separated key value pairs.
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When live the buyer can access the PMPs seamlessly while applying additional buy-side targeting as needed. To learn more email conext@iris.tv.