Overview: The following information is pertaining to how the IRIS.TV Contextual Video Marketplace activates contextual data partners segments to enable private marketplace (PMP) deals.
What are Contextual Video PMPs?
The IRIS.TV Contextual Video Marketplace enables brands and marketers to target video advertising campaigns based on the topic of content they want to run adjacent to
Contextual video PMPs are available across any contextual data partners segments available in the marketplace
PMPs can target one or many contextual segments and can be activated via any SSP and DSP
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