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Demand-side Platform Resources
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What is a Contextual Video Marketplace?
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We have simplified thousands of integration points into a single ecosystem enabling a publisher’s video content to be analyzed and categorized into industry-accepted brand-safety and brand-suitable segments that can then be purchased by any advertiser or DSP through private marketplace deals.
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Why Now?
The retirement of third-party cookies and increased uncertainty from privacy regulations are presenting additional challenges for both media companies and marketers. For decades, contextual targeting, aligning advertising with relevant content, has helped advertisers in search and display improve campaign ROI, media quality, and overall performance. But for video, the fastest growing and most valuable form of media today, contextual ad targeting has not been possible - until now.
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