Content Comparison

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{
  "success": true,
  "video_info": {
    "iris_id": "iris_098eiman91",
    "context": [
      "context_1", 
      "context_2", 
      "context_3"
    ],
    "iris_id_expires_at": 1588636800
  }
}

• Once the IRIS.TV context Context API has sent the key value pairs, the publisher can pass those values to their supply-side platform in the “context” custom macro

• The SSP can then utilize the custom macro to define any necessary private marketplace targeting. SSPs can target one or many segments allowing for flexible PMP set up

• Once the SSP has set up the PMP a Deal ID will be created enabling the DSP to target the curated supply via the brands DSP Seat ID

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