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Key-values can be configured in the Inventory/Key-values section. The client should advise on the key-value pair used for contextual ad targeting (ex. “context”) and configure the following:
Value type: PredefinedDynamic
Report on values: Include values in reporting
If possible, we also ask that you set up the key-value pair as a custom dimension. If this isn’t possible due to the limit of custom-dimension values, then please set only for Reporting.
Here’s an example of a configured key-value pair.
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