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If you are an Adaptive Stream client with JW Player but are either (a) serving the ads from an on-page or (b) not using IMA3, following the instructions here: Contextual Ad Targeting for IRIS.TV Adaptive Stream clients.
Setting Up Contextual Ad Targeting
Contextual Ad Targeting sends contextual segments for a specific video into the pre-roll ad call, which can then be used for direct and programmatic advertising targeting. Contextual data needs to be added by IRIS.TV's Asset IQ system. Please contact your Programming Strategist if you are interested in activating Contextual Ad Targeting for your current JW Player / IRIS.TV integration.
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Contextual Ad Targeting can be configured to send context segments in either the "cust_params" or the "categories" parameter on the ad tag. The below documentation will walk through the requirements for both workflows.
To Send Contextual segments through "cust_params":
Add “cust_params” macro to their DFP ad tag
In Player Builder, Advertising settings for the player should have Ad Preloading disabled:
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The publisher must then set up targets to the different “context” values provided by IRIS.TV
To Send Contextual segments through "categories":
Add “categories” macro to their DFP ad tag
In Player Builder, Advertising settings for the player should have Ad Preloading disabled:
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